The Best Sustainable Fashion Brands From Australia Are Using Recycled Fabrics: Here’s Why
Sustainable fashion brands from Australia are leading the way to a more ethical and transparent future with the use of recycled fabrics.
Over the past few years, sustainability has turned from a simple choice to an unfortunate necessity. While many consumers used to scoop up the latest trends and micro trends as soon as they hit the shelves, nowadays, more and more people are shifting their focuses to the environmental and humanitarian costs of the fast fashion industry. Granted, for most, the $10 price tag seems extremely appealing at first, however, the unethical sourcing, manufacturing, and distribution practices paint a not-so-glamorous picture.
Amidst the constantly rotating fashion trends, sustainable fashion brands in Australia are constantly on the lookout for new innovative approaches to ethical manufacturing. It’s a well-known secret that the entire fashion sphere has been extremely vocal about their demands for a change. The most ethical and sustainable clothing brands from Australia are pivoting the way towards a more eco-conscious future, utilizing an array of recycled materials.
It is estimated that by 2025 millennials will make up for 60% of the total number of customers. Most importantly, 64% of their purchases are influenced by environmental, animal, and ethical manufacturing concerns. It’s only logical for the ethical fashion brands from Australia to alight their strategy with the ever-growing value-conscious consumer base.
Ethical and sustainable Australian fashion brands meet the customers’ demands
Nonetheless, this isn’t a new concept for Australia. As explained by Sustainable Development, the country has recognized the role of sustainable development for the overall well-being of its citizens. Additionally, a new study from HP Australia and Planet Ark has made clear that over 90% of Australian consumers and businesses are concerned about environmental sustainability.
The use of recycled fabrics in AU
More and more brands are trying to be as transparent as possible when it comes to their supply chain. Most ethical fashion brands in Australia solely use recycled fabrics as well as an array of artificial biodegradable and compostable materials that ensure durability, longevity, and high performance.
Amongst the many options, recycled cotton takes the front stage. In order to avoid fabric waste and even more landfill pile-ups, designers are repurposing fibers from pre-consumer or post-consumer sources. Because recycled fabrics have already been processed, Australian sustainable brands aim to reduce dye, water, and energy consumption.
Sustainable Tencel is deemed as 100% biodegradable as it can revert back to nature. This fiber is made of raw, renewable wood material as a result of photosynthesis, followed by ethical production processes.
Arguibly, Nylon is a highly unethical fabric, however, regenerated Nylon (ECONYL®) consists of nylon material waste that can be found in fishnets, carpets, and many plastic components. Instead of ending up in a landfill, the yarn is repurposed into a new garment and so on.
By sourcing recycled fabrics, sustainable Australian brands managed to set a new standard of marketing sustainable clothing. With ethical fashion shopping being more relatable and accessible for the everyday fashion customer now than ever before, there is a whole new market we can all benefit from. If you are interested in more insider tips on the best digital business practices, head over to our website to access our free resources.