Why Ecommerce SEO Is So Important For Australian Brands?
By now, you are probably aware of how many entrepreneurs are leveraging the power of a stellar SEO for eCommerce websites to rip the benefits of authentic growth. Nonetheless, still, eCommerce SEO in Melbourne sounds like an overly complicated task on your already jam-packed do-to list that comes with brand building. Are SEO Melbourne services really worth it? Can I really optimise my site effectively and finally outrank my competitors? The answer is (enthusiastically) yes!
SEO for eCommerce: The power of online shopping
We’d hate to bore you with cold stats, but here’s the thing; currently, there are 24 million eCommerce sites across the entire globe and over 627,000 new businesses open each year. That’s no surprise given that The eCommerce industry is growing 23% year-over-year. For Australian brands, in particular, revenue in the eCommerce market is projected to reach $46.68 billion!
What’s even more exciting for Australian brands? On average, more than five million households are partaking in online shopping each month. However, In the last year, businesses have lost $756 billion because of poor eCommerce personalisation. This is where Melbourne SEO Services really shine.
What a SEO for eCommerce can do for your brand?
An SEO strategy for eCommerce websites is the single most effective way to help your products rank higher than your competitors, make your website more visible, gain tons of new leads and, most importantly, get more opportunities to convert prospects into customers. Ultimately, SEO monetisation will work like a 24/7 salesman with our brand’s best interest in mind; Google will effectively crawl and index your website under the right, niche-specific search engine results. But not all results are equal.
A recent study shows that the first three organic search ranking positions result in over 50% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all. So basically, If you’re not on Page 1, you need to be – and that’s exactly why SEO Melbourne services are so coveted.
What does eCommerce SEO include?
But why can’t I DIY my way to the top instead of hiring the SEO Agency in Melbourne to help brings future-proof success to my eCommerce website? We hear you ask. E-commerce SEO is far from simple.
In order to rip the benefits of ongoing, free sources of high-converting organic traffic to your site, you need to tackle on-page optimisation first. This includes everything from optimising your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. This entire process requires expert keyword research, competitor research, website audits, backlink audits as well as website and blog content that converts — we previously touched on Why Every Brand Needs A Blog.
eCommerce SEO is a constant race to the top & you need a trusted ally
That’s not all. eCommerce SEO in Melbourne (and worldwide) needs to be frequently updated. Google has “graced” us with more than a few algorithm updates over the past few years not to mention the slew of other Australian brands that fight for a place at the top. It’s recommended you revisit your keyword strategy on a quarterly basis and at least 3 – 6 months before any campaign or promotions. So, in short, no—you should not stop doing SEO once you are successful. Don’t fret! Our SEO Melbourne services come in monthly packages to keep you on top of the game.
Sorcery Digital love to help small businesses with SEO for eCOmmerce.
If you are ready to explore the benefits of eCommerce SEO in Melbourne for yourself, gain new leads and position yourself at the top of Google Search results, take a look at our SEO Packages for Shopify or WordPress starting at only $250.