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Why Your Business Name Is Your Best SEO Trick

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How will your business name come into play with SEO?

Have you thought about your business name &SEO?

There’s no doubt about it: unique names are the way to go. Without much competition, you’re in a much better position to come out on top when someone searches for your company. So, just checking that your proffered business name is legally available is no longer enough, you have to consider how the name is going to affect your showing on google.

You might think the best way to rank your business is to use keywords in your business name. But, according to a report by Mediaworks, businesses with a unique name, and not one dictated by keywords, perform better in organic search.

Have you already got a few name possibilities for your new business venture? Have you tried googling them to see what comes up in the search results?

Business Name SEO.

For example, let’s say you had chosen the name “Little Black Dress” as the name of your eCommerce site.  Lets take a look at the business name SEO. if we do a google search  and take a look at what comes up. we can see that there are 1,870,000,000 results on the SERP (Search Engine Results Page. Now if someone had heard of your brand or seen it on social media and went to google it, all of these sites will come up before your site as they are established pages and the potential customer will not see your listing and may just move on. 

Business Name and SEO
Business Name and SEO

A high SERP ranking for your site’s name is super important to securing visits from interested shoppers and improving conversion from ads and word of mouth. People aren’t interested in investigatory work: if they don’t find what they’re looking for in an instant, they’ll give up or go elsewhere. The ease with which you can achieve this is impacted significantly by the name you choose.

So make sure you really think about your business name SEO opportunity that comes with the name you choose.

But if you had gone with a really original name you would have come up on that first page. This makes your business name one of the most important decisions you will make while preparing to launch your business.

Now, this doesn’t mean you have to scape your favourite name all together but you should be able to tweak it to a name that can really help your SEO.

At Sorcery Digital we  have a brand set-up package that allows us to work together to help launch your new eCommerce venture the right way. 

Book a free consultation today!

Why you need SEO for your eCommerce site

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Why Ecommerce SEO Is So Important For Australian Brands?

By now, you are probably aware of how many entrepreneurs are leveraging the power of a stellar SEO for eCommerce websites to rip the benefits of authentic growth. Nonetheless, still, eCommerce SEO in Melbourne sounds like an overly complicated task on your already jam-packed do-to list that comes with brand building. Are SEO Melbourne services really worth it? Can I really optimise my site effectively and finally outrank my competitors? The answer is (enthusiastically) yes!

SEO for eCommerce: The power of online shopping

We’d hate to bore you with cold stats, but here’s the thing; currently, there are  24 million eCommerce sites across the entire globe and over 627,000 new businesses open each year. That’s no surprise given that The eCommerce industry is growing 23% year-over-year. For Australian brands, in particular, revenue in the eCommerce market is projected to reach $46.68 billion! 

What’s even more exciting for Australian brands? On average, more than five million households are partaking in online shopping each month. However, In the last year, businesses have lost $756 billion because of poor eCommerce personalisation. This is where Melbourne SEO Services really shine.

What a SEO for eCommerce can do for your brand?

An SEO strategy for eCommerce websites is the single most effective way to help your products rank higher than your competitors, make your website more visible, gain tons of new leads and, most importantly, get more opportunities to convert prospects into customers. Ultimately, SEO monetisation will work like a 24/7 salesman with our brand’s best interest in mind; Google will effectively crawl and index your website under the right, niche-specific search engine results. But not all results are equal.

 A recent study shows that the first three organic search ranking positions result in over 50% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all. So basically, If you’re not on Page 1, you need to be – and that’s exactly why SEO Melbourne services are so coveted.

What does eCommerce SEO include?

But why can’t I DIY my way to the top instead of hiring the SEO Agency in Melbourne to help brings future-proof success to my eCommerce website? We hear you ask. E-commerce SEO is far from simple.

In order to rip the benefits of ongoing, free sources of high-converting organic traffic to your site, you need to tackle on-page optimisation first. This includes everything from optimising your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. This entire process requires expert keyword research, competitor research, website audits, backlink audits as well as website and blog content that converts — we previously touched on Why Every Brand Needs A Blog.

eCommerce SEO is a constant race to the top & you need a trusted ally

That’s not all. eCommerce SEO in Melbourne (and worldwide) needs to be frequently updated. Google has “graced” us with more than a few algorithm updates over the past few years not to mention the slew of other Australian brands that fight for a place at the top. It’s recommended you revisit your keyword strategy on a quarterly basis and at least 3 – 6 months before any campaign or promotions. So, in short, no—you should not stop doing SEO once you are successful. Don’t fret! Our SEO Melbourne services come in monthly packages to keep you on top of the game.

Sorcery Digital love to help small businesses with SEO for eCOmmerce.

 If you are ready to explore the benefits of eCommerce SEO in Melbourne for yourself, gain new leads and position yourself at the top of Google Search results, take a look at our SEO Packages for Shopify or WordPress starting at only $250.

Why Every Brand Needs Pinterest In Their Digital Strategy

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Pinterest for traffic

The Benefits Of Pinterest Marketing For Businesses: Why You Need A Strategy

You might be a new business owner with a ton of creative ideas, trying to leave your mark on the entrepreneur world, or maybe you have an established brand and a mission to branch out and utilise digital marketing to your advantage. No matter what the case may be, now is the best time to explore the benefits of Pinterest for businesses!

Here is the thing: It is estimated that there will be 2.14 billion global buyers online by the end of 2021. There is plenty of room for every brand to flourish and finally be able to attract (and keep) their ideal clients. So, can Pinterest help you grow your business organically? The short answer is definitely!

Why every brand needs Pinterest for business 

Pinterest marketing has long been an exciting tool! The numbers aren’t lying. Pinterest is amongst the top 5 most visited social media sites. Like many other platforms, it allows users to create, share and re-post photos, products, and services. What that means is that your beautifully-crafted pins will most likely find their way into other people’s Pinterest boards, only to be re-pinned by new users. No matter your niche, the benefits of Pinterest business accounts are evident.

Find the ideal demographic.

Pinterest has 459 million monthly active users worldwide, including 98 million in the US. The market mainly consists of females between 25 and 34 years old and the total number of saved pins on Pinterest exceeds 240 billion. That’s a whole lot of wasted potential for everyone who hasn’t jumped on the Pinterest marketing strategy bandwagon.

Rank your Pinterest Pins on Google easily. 

Unlike many other social media platforms, Pinterest ranks highly in search engine listings. Due to its high traffic in viewing, images are able to expose your brand to thousands of potential buyers that happened to google a relevant keyword. Additionally, each time you pin an item to a pin board, it will link back to your site automatically. Everyone who, then, repins your pin to one of their boards, will help you spread your website’s link.

Yes, the right Pinterest marketing strategy can make your pins and your products highly discoverable. 

Pinterest for traffic.

Unlike Facebook and Twitter, Pins remain with you indefinitely. Keywords are always researched, images are found, pinned, and re-pinned. Arguably, you will get more chances of exposure, thus, more consistent traffic to your website.

People love shopping on Pinterest

Last but not least, interest is absolutely free to use. Pinterest ads, however, are a great tool that gives your Pins more exposure. 60% of users have discovered new brands or products via Pinterest ads.

In fact,50% have made a purchase after seeing a Promoted Pin. Do you want to hear something even better? 47% of Social media users saw Pinterest as the platform for discovering and shopping for products.

Let’s build your Pinterest marketing  strategy.

With the right Pinterest marketing strategy, you will be able to maximise your brand’s exposure in a highly competitive industry. Let’s create the perfect plan to identify your target audience and create conversion-ready Pinterest content to highlight your products and drive customers to take action!

Sorcery Digital has great Digital Marketing packages from $399 p/m

From web design to SEO and digital marketing, so many crucial elements go into launching a business online! Having beautiful products ready to sell is only the first step. You need to have your products seen by the right people. A targeted digital campaign will help you achieve the kind of revenue you need for your business to be a hit. Check out our monthly or one-off digital marketing package options

Why Every Brand Needs A Blog

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Why Every Brand Needs A Blog In 2021: Digital Marketing & Customer Connections

Granted, everyone keeps pointing out the importance of having a blog for your brand, but no one is actually explaining why you need it. Even though every digital channel has its own, unique benefits, when it comes to a stellar marketing strategy, brand blogs are the quickest way to ranking your website on all the biggest search engines, boost your brand awareness and score those ideal clients that are scouring the internet for exactly what you are offering. Let us explain.

Your brand needs a blog to rank higher on the Google

Professional website copywriting is only the beginning. Engaging blog content for brands is your one-way ticket to making your website searchable. In the 2020s everything has gone digital. Potential clients are scouring the internet for suggestions, product recommendations in the form of engaging, memorable content that actually converts. That’s where blogs for brands really shine. Here is the main reason why your brand needs a blog:

Unlike your core website pages, blogs are taking the form of a consistent web presence that’s beneficial to both the owners and the potential customers. Frequent blog updates offer the benefits of SEO optimisation, a targeted business strategy that allows you to take advantage of a number of keywords to rank higher on Google. SEO-optimised blog articles packed with persuasive words and naturally positioned keywords will grand you a place in the top results for searches undertaker by your ideal customers.

 

Do blogs for brands really work?

A recent study by Banco perfectly portrays the true power of brand blogs. SnackNation boosted their homepage traffic by 59% thanks to their On-Page SEO strategy that included thorough keyword research and the use of the discoveries to build a highly effective brand blog. If the previous example didn’t “wow” you enough, get this one. Hotel-chain Marriott International’s CEO Bill Marriott managed to generate $5 million worth of bookings annually from chicks that occurred via their company’s blog according to his most recent interview on The Huffington Post. Now, that’s a true return on investment.

Establish yourself as an authority in your field

The SEO boost of having a blog for your brand might be the most beneficial aspect, however, there are many more pros when it comes to blogging for brands. Many start-ups, entrepreneurs, and all types of creatives have managed to establish themselves as an authority in their respected fields through the power of persuasive, yet sales-focused words. What’s the key to success? It’s as simple as sharing high-quality, genuinely valuable tips, advice, and recommendations with the readers. By forming a strong connection with every potential customer, your brand will instantly get associated with authoritative, industry-relevant advice.

The right keyword research & creative web content forms long-term connections.

For example, if you were looking to establish a new, sustainable fashion line, your blog could focus on topics such as the true impacts of fast fashion, why certain fabrics are considered eco-friendly alternatives, and advice on living a green lifestyle. This benefits the brand in two ways. Firstly, it shows your passion and expertise in this specific field, and secondly, it provides the reader with genuinely valuable information. 

There is an array of additional reasons as to why your brand needs a blog, and if you are ready to take your SEO strategy to the next level, now is the perfect time to branch out and do so. Let’s start crafting the perfect combination of memorable words and highly converting keywords together.

How To Plan A Product Launch

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Olipop, a healthy soda brand, made $30,000 in the first 15 minutes it was on the market with a new flavour.

So, how did the team pull it off?

Tuning into product feedback, designing intelligent marketing assets, stirring up interest, and carefully selecting marketing channels may all help you produce a compelling product launch. We’ll go through this dense topic and extract the information you need to develop a successful product.

What is the definition of a product launch?

A product launch is a coordinated marketing operation to promote the introduction of a new product.

Product Launch

Product launches that are well-planned excite existing customers, lure new ones, and create a sense of urgency. When you introduce a new product to the market, you have the potential to engage with customers, whether they are new to your brand or have been loyal for years.

How to launch a product and get people excited about it

When you decide to launch a new product, you’re essentially delaying satisfaction for your target market. You’ll tease your launch using organic and paid marketing, catchy language, and assets that capture how fantastic your new product is, rather than allowing customers to buy anything new right away.

1. Decide on a launch date.

As you construct your marketing language and assets and create a plan, keep your launch date in mind. It’s also where you’ll start working backwards from and how you’ll figure out what deadlines you have to meet and when. Without a launch date, you risk losing any built-up excitement, falling into a cycle of continually delaying the launch, or worse, never releasing at all.

2. Choose your launch platforms.

You should use the launch channels where you’re already most active as a company. These are the places where you’re already connecting and producing sales, as well as the places where your target audience expects you to be.

Email Marketing

Email is an always-on owned channel that allows you to communicate your product launch story to subscribers in a more long-form format—especially if you have a large email list with high email engagement.

Email marketing has the capacity to win clients over and keep their attention as you build up energy and enthusiasm for a new launch, even if it is less immediate than SMS.

Handmade jewellery store OxbowDesigns, for example, sends out marketing emails to its mailing list to advertise limited releases of its popular series of unusual skull pendants.

SMS

Remember Olipop’s launch success of $30,000 in 15 minutes? One of the brand’s primary marketing channels is SMS.

“Because it’s so immediate, the click-through rate on a text is exponentially greater than what you get on email,” explains Olipop co-founder David Lester. “However, it’s about having the discipline not to misuse that channel and to respect the privacy of communication while providing genuine value to individuals.”

If you use SMS, its immediacy can break through the noise of the many emails and social media posts your audience sees on a daily basis, which is especially important for a new product introduction. Olipop’s success with this channel is due to its team’s understanding of how intrusive a text message can be. Because the team sends fewer SMS messages, the ones that do get through have a greater impact. If you’re planning a big launch and have a large SMS list, this is a wonderful time to use it to send a message that you know your audience will see.

Social Media Marketing

Which social media platforms do you use the most? Where do you think your audience expects you to post updates? These are the ideal places to work on promoting a new product launch. At this stage, you don’t need to invent or invest in any new channels; just the ones where you’ve built a following or see the most activity are necessary.

In-person events

An in-person event may be the best approach to get your product in front of as many new customers as possible. This might be as simple as hiring a booth at a local farmers market or street fair, and it allows people to try out your items in person and directly ask you questions.

3. Create message and assets for your launch

This is the part of your product launch strategy that will require the most time. Now you’ll execute the photoshoots, create the images, and write the copy for the social media posts, emails, SMS messages, or paid advertisements you’ve planned. But first, take a few moments to consider the following questions:

What will be the positioning of this new product?

What will the tone of the taglines and copy be?

What will be the differences in messaging across channels?

How many emails, text messages, or social media posts are you planning to send?

Will you foot the bill for any advertising?

The next step is to take some high-quality product pictures once you’ve answered these questions.

If you don’t want to spend the money on a professional photographer, you can capture some fantastic photos yourself.

Choose the finest images for each channel and create the copy that you believe will attract the most viewers.

Girlfriend Collective, for example, employs a lighthearted tone in its product introduction mailings. “Ooh, Limited Edition,” the subject line of a recent release said, with the preheater, “These colours are too cute to stay in stock.”

 

4. Create an atmosphere of anticipation

When Fnnch, a street artist from San Francisco, became well-known, his prints and originals sold out in seconds on the internet. While the launches were a huge success, they left a lot of fans disappointed. And eager resellers were snapping up the sought-after items and selling them on eBay for thousands of dollars.

Fnnch discovered that by running his future product launches a little differently, he might sell more paintings, gratify more art aficionados, and benefit local charities.

Many of his new product launches now include limited-edition prints and originals, such as the December 2021 Heart Bear. The way it works is that the editions are released on a specific date and time, such as April 22 at 11 a.m. PT. The artwork is then made available for a limited time, such as one hour or four days. Fnnch will finish as many orders as he can in that time limit.

Customers must respond swiftly before the time limit expires with timed releases, which creates a sense of urgency. It also enables Fnnch to sell more paintings without the danger of overproducing or underproducing to satisfy demand. To encourage more individuals to buy, To inspire more people to purchase, Fnnch has also made certain product launches “fundraising releases,” where he donates a percentage of the sales to different non-profit organizations, usually in the Bay Area. 

These types of innovative product launch concepts can help to draw in more attention and generate more enthusiasm.

Here are a couple more suggestions:

 

Organise a pre-sale.

Presale’s are a great approach to test demand in your new product and figure out how much inventory you’ll need to buy or make.

Organise a launch party.

An in-person event is sometimes the finest way to make a big splash with a new product. It’s also a terrific opportunity for consumers to see your things in person if you don’t have a retail store. Serve food, turn on some music, and encourage folks to socialise. Even if the event is free, try charging a fee to collect emails and get people to sign up for your marketing mailing list.

Make the launch a member-only event.

Some launches are only open to those who have paid for a membership. You might limit the release of items to your members if you provide online fitness courses and sell class memberships. This generates exclusivity and may encourage others to join when they might not have otherwise.

The launch will be password-protected and only available to email subscribers.

Young in the Mountains, a handcrafted fine jewellery store, sends out sale products to its email list one day before the rest of the public. You can apply this principle to product releases as well: give members of your email list a secret passcode that allows them to shop the deal early. This restricted access gives the impression of exclusivity, which will encourage more individuals to subscribe to your email. It creates a sense of urgency (buy one day ahead of time because items will sell out! ), encourages them to sign up for your mailing list, and allows you to re-engage with customers after the launch.

Make a limited edition.

Olipop creates limited-edition varieties, such as Blackberry Vanilla, at different seasons of the year. In December 2021, the flavour was reintroduced as a limited edition due to “popular demand.” If you’re trying out a new product, a limited-edition launch has a number of advantages. It might assist you in determining the level of interest in the new product. You haven’t committed to keeping it as part of your permanent collection if people don’t like it. It also generates a sense of scarcity, encouraging more individuals to convert before the product runs out. When you sell a limited number of things, your buyers will understand that if they’re gone, they’re gone.

Make a collaborative effort.

When you join forces with a larger brand, you’ll gain access to its whole audience. You’ll gain exposure to individuals of your target demographic who may not have heard of you before, in addition to providing a distinctive product. The partner promotion you can get from a larger store will be quite beneficial, especially if you’re just starting out.

Donate money to a worthy cause.

Giving a portion of revenues to a good cause helps individuals in need, and it can also encourage customers to support a cause they care about while getting a product they’ll like and use from you. Win-win!

Make a timed release available.

You can create a time constraint for clients to only be able to make purchases during a specified time window, similar to Fnnch. This reduces the risk of generating too much or too little, as well as creating a sense of urgency.

Use social media, SMS, and email to tease the launch.

Regardless of the style of launch you choose, you should publicise it at least a week or two ahead of time on your specialised social media channels, SMS contacts if you have them, and your email list. These postings act as small reminders to your audience, which can pique their interest, remind them to mark their calendars for the launch day and time, and persuade others to follow you for updates on the new product.

Olipop, for example, teased the re-release of its Blackberry Vanilla flavour with this post. To generate buzz, the team blurred out the flavour name and included remarks from the last launch.

At this stage, you probably have a good notion of your launch messaging and assets, but remember that the more you share on social media, the better. Some companies release photos of new products before they are released. Others, such as Olipop, keep things under wraps and only release little clues in the days leading up to the unveiling. Here’s where you should think about what works best for your brand.

5. Make the thing available for purchase.

It’s finally here: the day you and your audience have been waiting for has arrived: it’s officially launch day, and it’s time to start selling. This is when you’ll send out any launch day content to your followers, such as social media postings, emails, and SMS messages, to let them know that your product is online and ready to buy.

6. Keep track of the findings and evaluate them.

Examine the analytics across platforms after the launch to learn more about what worked and what didn’t. Examine the statistics on your social media apps and gather the data points that show how much engagement each one received. A social media tool, such as Sprout Social or Buffer, will almost certainly be able to provide a report for you. Examine the outcomes of any email or SMS campaigns you’ve run. What were the open and click-through rates for the launch emails? Which topic lines outperformed the rest?

Then look at the number of sales you made during the launch. If you’re using Shopify, you can access your shop’s metrics right from the Shopify admin. You may also use Google Analytics to get traffic statistics and check how many people came to your shop on the first day.

Increase sales by introducing new products.

Product launches allow you to reach out to previous consumers and entice them back, which is a lot more cost-effective strategy to increase sales. They also provide you the freedom to be creative with how you promote your business. You’ll learn what works and what doesn’t by pulling new levers.

 

How To Pick A Colour Palette For Your New Brand

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Colour is an important element of any brand identity. However, with infinite shades to choose from, it’s not always easy to feel confident in your decisions.

We’re here to show you how to choose brand colours for your new eCommerce business.

What is a brand colour palette?

Brands are consistently linked with certain shades. Just think about the iconic red of a Coca-Cola can. Just the sight of the light blue box from Tiffany’s can be enough to delight a friend or family member before they’ve even seen what’s inside.

Your brand identity colour palette is your way of creating a beautiful visual experience for your target audience, while also showcasing your brands personality. The right selection of shades don’t just make your marketing materials, website and other branded content more attractive, they also change the way that people interact with your business.

Research shows that up to 85% of consumers believe colour is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.

Things to consider when choosing you colours. 

Understanding what colours represent

Red is associated with danger, excitement, and energy. It’s also known for being the colour of love and passion.

Pink is feminine, it’s sentimental and romantic. Different shades, like hot pink, can be youthful and bold.

Orange, like it’s namesake, is fresh and full of vitality. It’s also creative, adventurous, and associated with being cost-effective.

Yellow is optimistic. It’s a colour associated with being playful and happy.

Green is natural, often used to demonstrate sustainability. But it can also align with prestige and wealth.

Blue is trustworthy and reliable. It’s calming or often associated with depression.

Purple is royalty and majesty. It can be spiritual and mysterious.

Brown is down-to-earth and honest, often used for organic wholesome products.

White is pure. It conveys simplicity and innocence, often with a minimalistic feel.

Black is both sophisticated and elegant. It can be formal and luxurious, but also sorrowful.

Think about your brand in the following ways:

Brand goals: Do you want customers to be happy, to get rich, be more informed?

Target audience: Do you want them to feel positive, confident, or intelligent?

Personality traits: Is your brand fun, serious, or inspirational?

Look at what your competitors are doing, who does it well?

Types Of Colour

Color Hues

This refers to variations of the primary colours: red, yellow, and blue. As you’ll probably recall, these three colours can create any other colour, depending on how they’re mixed.

Color Shade

This is when black is added to a colour, and the amount of shade refers to the amount of black added.

Color Tint

This is the white version of shade, adding white to make the colour lighter.

Colour Saturation or tone

This is when you change a colour’s appearance by adding both black and white.

Colour Codes

There are three colour codes you need to be aware of to ensure your brand colours can be accurately replicated, no matter where they appear. You don’t need to understand these codes completely but you do need to know what your brand colours are in each format, appearing as a series of numbers for each colour.

CMYK and PMS: CMYK stands for Cyan, Magenta, Yellow, and Key (black) while PMS stands for Pantone Matching System. These are used for printing, either off-set digitally.

RGB and HEX: RGB stands for Red, Green, Blue while HEX stands for Hexadecimal Numeral System. These are predominantly found on screens for things like websites and emails.

Where Your Colours Will Be Used

Once you’ve done the research, found your colour, and created a palette of supporting colours, it’s time to put them into action. Across all your touch-points, make sure your selected colours have the desired effect and will work in a variety of ways.

Here are some places where your brand colours can appear:

  • Logo

     

  • Website and emails

     

  • Social media

     

  • Advertising

     

  • Instore

     

  • Stationery

     

  • Staff uniforms

     

  • Events

Checklist – Launch An eCommerce Business

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Checklist – Launching An eCommerce Business

So you have decided to launch your own eCommerce business in Australia, congratulations! While this will be a super exciting time it can also be overwhelming. Download our checklist to help you keep on track. Having a digital marketing expert on board from the beginning is a great way to fast track your success and help you focus on the content that will push your new brand in the right direction

Choose a great business name

The first and most important step. Brainstorm a bunch of ideas and run them by people and see what the response is. Make sure it is available to register and has not been taken already on social media sites.

Buy the URL domain name

Lock in your new business name by purchasing the URL. 

Business name registration

Register your new business name here  

Register your ABN

Apply for an ABN for your business here

Google Business Account

You will need a google account to show up on google search and for advertising. Click here to sign up.

Choose your target market 

Knowing who you are selling to helps define every aspect of your business, from the colours and font to the tone you will be using on your website. The more specific the better.

Logo

Contact a graphic designer and give them a brief on what your business does and they will come up with designs for you to choose from.

Logo variations

Often you will need more than one logo. A small logo with the initials of your brand can be a great idea. 

Colour palette

Choose a colour palette or 2 – 5 colours that will be used for every aspect of your brand.

Fonts

Pick 2 fonts that can be used for your website and branding and social media. Check out this Canva article on font pairings.

Packaging

Packaging is so important for an e-commerce business. Check out our previous blog on packaging here.

Social Media accounts 

Set up all the social media accounts your will be using.  And start planning content.

Launch date

Pick a launch date and stick to it. Make sure you are being realistic and don’t rush yourself. You need to have everything ready for a smooth rollout.

Web Hosting

Choose a site to host your new website. 

Web Design

Work with a web designer to build a beautiful website designed to sell.

T’s & C’s

Make sure you have your terms and conditions clear on your website.

S.E.O 

Have an S.E.O plan in place to make sure you start ranking on search engines

Digital Marketing Plan

Have a digital strategy in place to make sure your brand is seen.

Launch Your Business

Good luck with the e-commerce launch! Let’s work together on your digital marketing plan. 

Download Checklist

Planning your first photoshoot.

Posted on by SorceryDigital

If you are just starting your first business or trying to get the most out of your next shoot this one is for you.

Getting great images of your products is one of the most important steps you take as a brand owner. These photos will be used for all of your website and social media content. Trying to have a great digital marketing campaign without enough images is a real struggle.

You will usually have two shoots, one to get the product shots for your website and one fashion shoot with your products worn by models styled in the way you want to present your brand aesthetic.

Before you start booking models and locations you need to know exactly how many photos of each product you will need. Will you be using your product shots in advertising? Do you need shots from more than one angle? If not carefully planned out you may find yourself having to foot the bill for another shoot to have enough content to get you through the period or season.

Having a discussion with your digital marketing consultant can help put you on the right track.

Now that you have decided on what you need you can start planning the shoot.

Step 1 Mood board.

Take your time and create a few mood boards to capture the vision of the shoot you are wanting to create. Using Pinterest to create boards of all the different aspects. Hair and makeup, location, models, poses, etc.

Cut these down to your favourite images and have the boards printed out so on the day your team can have them as a reference. 

Step 2 Choosing a photographer.

Having a great product photographer that is going to shoot and edit your pieces beautifully and consistently is really important. This way you know each time you need new items photographed they will match your previous images. Having a relationship with a photographer where you are able to just send them new pieces and get great shots back can make things a lot easier for a small business owner.  You don’t need to have the same person doing both the product and fashion shots.

Step 3 Choosing the location

Depending on where you are located choosing to have your shoot outdoors can be risky. I’m in Melbourne and it’s like rolling the dice as to what you can expect to be going on outside on any given day in any given season. Planning a shoot can be really stressful at the best of times so picking an indoor location can take out the weather risk factor. 

You can rent a studio for a half or full-day or if you are on a budget you can turn most locations into a studio if you have enough space (just clearing out the furniture will do this) and light as long as you don’t have low ceilings. The photographer will have their own lighting equipment they can bring with them but talk with them first.

Step 4 Booking your models.

Depending on your budget this can be through an agency or through a local creative collective with a Facebook page. Now if this is going to be the one major fashion shoot you do for the season you should try to have at least 2-3 models. Remember how much this content is going to be used on your website, socials and all your digital marketing content. For the cost of having one more model, you can double or triple the amount of content you can get from one day of shooting.

If booking a model from Instagram ask them to send you an unedited photo before making a commitment. Catfish models exist! 

Step 5 Call sheets.

The day of a shoot can be very intense and if it is not planned out down to every look you are asking for trouble. You are going to want a call sheet with the times laid out for what time each person is arriving on set, order of hair and makeup, time of the first shoot and wrap time.

Step 6 Editing

Your photographer will need time to edit your images so if need a fast turnaround time make sure this has been discussed beforehand.

Your photographer will ask you to pick which images you like the best and edit them for you.

We hope this plan helps you on your next photoshoot!

How Perfect Packaging Can Help Grow Your Business

Posted on by SorceryDigital

The Perfect Packaging

For eCommerce shoppers, the packaging is the one point of physical contact a customer will have with your brand.

There are some important steps you need to follow to make sure your packaging is hitting all the marks.

You really want the packaging to create a great experience for the person that has spent money with your business. You want it to feel well thought and considered. The packaging is an extension of your brand and if your products just banged in a post bag with no branding you are doing both your band and your customer a disservice. 

A thoughtfully wrapped and branded parcel make the customer feel as if their order was appreciated which has an effect on their future purchasing decisions. And a study showed that your customer is more likely to share the purchase on social media if the packaging impressed them. And with #unboxing being used 2.5 million times on Instagram its clear that this is important factor for consumers.

When you are first starting out with ecommerce it can feel like an added expense but it is extremely  important to get the repeat custom of people that are buying into your band. And even the most cost effective option can leave them with good feeling about your brand. In digital marketing one of the most important factors is customer retention, and this can make it a hard sell if the last time they brought something from your website it arrived in lacklustre packaging.

We do need to think about the waste that this can create and make sure we are using recycled and recyclable components. Plastic free is defiantly the way to be! There are really beautiful and cost effective options available now so no excuses. 


So where to start? Firstly the outer packaging. A compostable mailer or recycled cardboard box are your best options. If you can afford to have these printed that great but it is not essential. Next depending on your product you will need tissue paper and a sticker to seal the deal. There are pretty decently priced printing options available now so check out some local business and see what works for you. No Issue is a great place to start.

Now you also have to opportunity to give a gift or discount code to your customer using a custom printed card. Rewarding that customer or even just a thank you note really makes a difference.


We have now left the customer with that warm fuzzy feeling of receiving a perfectly packaged parcel and that is how you keep them coming back.

Good for the planet, good for business.

Posted on by SorceryDigital

 

 

The Best Sustainable Fashion Brands From Australia Are Using Recycled Fabrics: Here’s Why 

Sustainable fashion brands from Australia are leading the way to a more ethical and transparent future with the use of recycled fabrics.

Over the past few years, sustainability has turned from a simple choice to an unfortunate necessity. While many consumers used to scoop up the latest trends and micro trends as soon as they hit the shelves, nowadays, more and more people are shifting their focuses to the environmental and humanitarian costs of the fast fashion industry. Granted, for most, the $10 price tag seems extremely appealing at first, however, the unethical sourcing, manufacturing, and distribution practices paint a not-so-glamorous picture.

Amidst the constantly rotating fashion trends, sustainable fashion brands in Australia are constantly on the lookout for new innovative approaches to ethical manufacturing.  It’s a well-known secret that the entire fashion sphere has been extremely vocal about their demands for a change.  The most ethical and sustainable clothing brands from Australia are pivoting the way towards a more eco-conscious future, utilizing an array of recycled materials. 

It is estimated that by 2025 millennials will make up for 60% of the total number of customers. Most importantly, 64% of their purchases are influenced by environmental, animal, and ethical manufacturing concerns. It’s only logical for the ethical fashion brands from Australia to alight their strategy with the ever-growing value-conscious consumer base.

Ethical and sustainable Australian fashion brands meet the customers’ demands

Nonetheless, this isn’t a new concept for Australia. As explained by Sustainable Development, the country has recognized the role of sustainable development for the overall well-being of its citizens. Additionally, a new study from HP Australia and Planet Ark has made clear that over 90% of Australian consumers and businesses are concerned about environmental sustainability.

The use of recycled fabrics in AU

More and more brands are trying to be as transparent as possible when it comes to their supply chain. Most ethical fashion brands in Australia solely use recycled fabrics as well as an array of artificial biodegradable and compostable materials that ensure durability, longevity, and high performance.

Recycled cotton

Amongst the many options, recycled cotton takes the front stage. In order to avoid fabric waste and even more landfill pile-ups, designers are repurposing fibers from pre-consumer or post-consumer sources. Because recycled fabrics have already been processed, Australian sustainable brands aim to reduce dye, water, and energy consumption.

Tencel

Sustainable Tencel is deemed as 100% biodegradable as it can revert back to nature. This fiber is made of raw, renewable wood material as a result of photosynthesis, followed by ethical production processes.

Regenerated Nylon 

Arguibly, Nylon is a highly unethical fabric, however, regenerated Nylon (ECONYL®) consists of nylon material waste that can be found in fishnets, carpets, and many plastic components. Instead of ending up in a landfill, the yarn is repurposed into a new garment and so on. 

By sourcing recycled fabrics, sustainable Australian brands managed to set a new standard of marketing sustainable clothing. With ethical fashion shopping being more relatable and accessible for the everyday fashion customer now than ever before, there is a whole new market we can all benefit from. If you are interested in more insider tips on the best digital business practices, head over to our website to access our free resources.